In Season 6, Episode 6 of The GBT Podcast, host Aboo Tayub sits down with Sean Pyun, CEO of GOLFZON America and Head of Global Business, to unpack the massive global shift toward off-course and simulator-driven golf.
Following a distinguished 16-year career as a senior executive at the LPGA—where he spearheaded global strategy and brand expansion—Sean now leads the charge for one of the world's premier golf technology companies. In this deep-dive conversation, we examine how GOLFZON is expanding the sport's global footprint and transforming indoor golf from a seasonal alternative into a high-yield, year-round commercial enterprise.
In this episode, we cover:
The Evolution of Indoor Golf: How South Korea’s booming screen golf culture is being localized and scaled for Western operators, developers, and green-grass facilities.
Commercial Real Estate & Revenue Mechanics: Maximizing yield per square foot, unlocking food & beverage upside, and structuring high-margin indoor entertainment models.
Cutting-Edge Hardware & Software: The engineering behind GOLFZON’s signature 64-directional moving swing plates, multi-surface hitting mats, automated ball retrieval systems, and realistic graphics powered by Unreal Engine 5.
Global Competition & League Play: Utilizing GOLFZON Network Play to connect up to 10,000 simultaneous users worldwide for dynamic leagues, tour events, and corporate activations.
Lowering Barriers to Entry: Why off-course technology isn't competing with green-grass courses—and how it serves as the ultimate onboarding engine for new players.
Whether you are a golf course owner looking to diversify your revenue streams, an entrepreneur evaluating indoor venue spaces, or a golf industry professional tracking the future of sports technology, this episode offers an essential roadmap for navigating golf's digital expansion.
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