S6 E3: Disruption in Golf Tech — Drew Koehler on Scaling Blue Tees Golf
How does a startup take on legacy giants in golf technology and win over the modern player? In this episode of the Golf Business Technology Podcast, we sit down with Drew Koehler, Co-Founder and Chief Revenue Officer of Blue Tees Golf.
Drew breaks down the origin story of Blue Tees—moving from corporate tech strategy at Gartner to bootstrapping a direct-to-consumer brand that revolutionized affordable, high-design tech for everyday golfers. We discuss the business of DTC vs. green-grass retail distribution, building a connected hardware ecosystem, and how Blue Tees continues to innovate in distance-measuring technology.
00:00 – Welcome to Season 6, Episode 3 of the GBT Podcast
03:15 – The Spark: Transitioning from Gartner tech consulting to founding Blue Tees
10:40 – Challenging Legacy Brands: Offering premium design at an accessible price point
18:25 – Retail Strategy: Balancing DTC success with pro shop and major retail distribution
27:10 – The Product Ecosystem: Expanding from laser rangefinders to GPS speakers and software
36:00 – What’s next for Blue Tees Golf and the future of consumer golf tech
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