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Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.
In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.
Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectively.
Top Takeaways
🔹What thinking like a marketer actually means
🔹Using your LinkedIn profile as a marketing tool
🔹Content posting strategies and the 20/80 rule of selling
🔹The role of video in building trust and engagement
🔹How to choose the right coach and membership program for you
CHAPTERS
00:00 Introduction to Brenda Meller and her expertise
02:15 What does it mean to think like a marketer?
04:19 The importance of viewing your business through a marketing lens
05:41 Optimizing your LinkedIn profile for marketing success
07:40 Understanding the LinkedIn algorithm and content strategy
09:06 The modified Pareto rule for LinkedIn posts
10:28 Educating your audience with content, not just selling
13:29 The role of video in LinkedIn marketing and building trust
16:41 Overcoming discomfort with video and building confidence
18:58 Choosing the right coaching programs and community signals
25:35 Final thoughts on investing in your marketing education
🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback
Visit ➡️ https://sffvideobootcamp.com/cohort926
Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...
