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If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you.
In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face.
I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio.
Top Takeaways
Consistently creating videos will help overcome fear of the camera.
Starting with simple videos and baby steps builds confidence.
Authenticity and relatability drive engagement and followers.
Editing skills empower creators to improve content quality.
Community support and shared experiences foster growth.
You don't need a linear story; spontaneous content works.
Focus on impact and service rather than perfection.
Documenting life events can lead to unexpected opportunities.
CHAPTERS
00:00 Introduction and guest background
02:12 The psychological benefits of creating videos
04:01 Overcoming self-criticism and building confidence
05:56 The importance of authenticity and relatability
08:05 Using trends and editing to enhance videos
09:57 Common mistakes new creators make
11:53 The power of documenting life and experiences
13:46 Engagement, reach, and community building
15:58 Tips for beginners and advanced creators
17:53 Success stories from community members
20:08 Final thoughts and encouragement
🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback
Visit ➡️ https://sffvideobootcamp.com/cohort926
Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...
