LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach.
In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less.
Top Takeaways
🔹LinkedIn articles are indexed by Google, increasing long-term visibility. 🔹Consistency in publishing is more important than perfection. 🔹Use images and videos within articles to serve diverse learning styles. 🔹Your first newsletter edition should be your best to maximize subscriptions. 🔹LinkedIn followers are invited to subscribe when they follow you. 🔹You can change your newsletter's name, but LinkedIn advises not too. 🔹Publishing frequency can be flexible; twice a month is effective. 🔹Revise and repurpose LinkedIn content for other platforms like Substack. 🔹Engage your audience with compelling headlines and highlights.
Chapters
00:00 Introduction to LinkedIn articles and newsletters 01:56 Embedding images and videos in articles for better engagement 04:01 How newsletters expand your reach beyond articles 06:05 Tips for choosing a newsletter name and schedule 07:20 Repurposing LinkedIn content across platforms 07:50 Additional benefits of newsletters and final tips
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Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...
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