What does it actually take to build a brand for the long term?
In this episode of the Growth House Podcast, Jesse Ray sits down with John Herman Co-Founder of Bero, the premium non-alcoholic beer brand he is building alongside actor and entrepreneur Tom Holland.
John shares the philosophy behind building BERO, why the people around the business matter just as much as the capital, and how the team thinks about choosing investors, partners, and relationships they want beside them for years to come.
The conversation goes beyond the product itself and explores what it looks like to build a consumer brand with patience, intentionality, and a long-term mindset.
John also shares stories from behind the scenes of working with Tom Holland, including an early BERO board meeting that sparked a simple but powerful question: if someone invests in the company, are they someone you actually want sitting on the couch with you?
In this episode, we discuss:
• The story and philosophy behind BERO • Building BERO alongside Tom Holland • How John Herman approaches entrepreneurship and brand building • Why choosing the right investors matters beyond the money • Building relationships for the long game • The importance of surrounding yourself with great people • Creating a company with aligned partners and shared values • Building a premium non-alcoholic beer brand in a growing category • Leadership, culture, and intentional growth • Why relationships can become one of your greatest business advantages
Whether you're an entrepreneur, founder, investor, or simply interested in how great brands are built, this conversation is a look inside the relationships, decisions, and philosophy shaping BERO.
About John Herman
John Herman is the Co-Founder of BERO, a premium non-alcoholic beer company co-founded with actor Tom Holland. John brings an entrepreneurial and operator's perspective to building the brand, with an emphasis on long-term thinking, strong partnerships, and surrounding the company with people who share the same vision.
About Growth House
Growth House is a private community for ambitious entrepreneurs focused on business, relationships, health, purpose, and building an extraordinary life.
Because who you surround yourself with matters.
Subscribe to the Growth House Podcast for conversations with entrepreneurs, investors, creators, athletes, and high performers about business and life beyond it.
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