In this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anticipation marketing that drives consistent program enrollment.


Topics Covered

  • Creating audio summits using asynchronous Voxer interviews
  • Transitioning from MP3 files on web pages to private podcasting
  • Using events for lead generation and audience warming
  • Anticipation marketing and strategic content restraint
  • Donating proceeds to Learning Ally nonprofit
  • Pre-launch strategy versus traditional launch tactics
  • Building affiliate-friendly launch assets


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Podden och tillhörande omslagsbild på den här sidan tillhör Lindsay and Nora, Co-founders of Hello Audio. Innehållet i podden är skapat av Lindsay and Nora, Co-founders of Hello Audio och inte av, eller tillsammans med, Poddtoppen.