150: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

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In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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