151: Vix Meldrew’s All-In-One Launch Approach: Leveraging Private Podcasts, Masterclasses, and Emails for Success

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In this episode, we explore Vix Meldrew's approach to launching her group program "Rave Results" using what she calls an "async launch strategy." Discover how this former teacher turned course creator used private podcasts as both lead magnets and program delivery methods to maintain business momentum while managing postpartum capacity. Learn how her batched content approach led to impressive conversion rates and student engagement.

Topics Covered

• The async launch strategy combining masterclass, private podcast series, and batched emails
• Using private podcasts as lead magnets with high consumption rates
• Postpartum business capacity management and energy-efficient launching
• Incorporating private podcasts into program curriculum for accessibility
• Using bonus episodes for Q&A call replays and additional content
• Optimization strategies for evergreen conversion

Links Mentioned

@vixmeldrew on errthang

https://raveresults.co/masterclass - 7 strategies for increasing engagement in your group program PLUS a private podcast series on why clients ghost your program and don't get results

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