I’m back with another collab episode with my friend Kristina Bartold, host of the podcast Community, and co-founder of The Social Snippet and High Vibe Women. Join us for a conversation all about turning in-person connection into real partnerships and how to get event sponsors without leaping straight to the big ask.
We dive into what it actually takes to build brand collaborations, pitch sponsorship, and create the kind of community-first experiences that make people want to say yes. Kristina shares how High Vibe Women grew out of a simple piece of advice she once received, and how that belief has shaped everything from her earliest dinners to sponsorship deals that have grown year over year.
Tune in to hear more about:
Why Kristina believes "friendship first, business second" has been the foundation of High Vibe Women's growth
How to pitch brand partnerships, starting with a simple list of your dream brands and a genuine DM
Why sponsorship asks are like "at bats," you earn the bigger number by building trust and social proof over time
How to turn a brand's "no" into a win-win by asking, "What would work for you?"
Why leading with "how can I be of value?" is the real key to landing repeat partners
One of my favorite reminders from this conversation is that you do not have to nail the big ask right away. Whether it's a small dinner, a local event, or your very first sponsorship pitch, showing up with value and consistency compounds over time. I'd love to hear what stood out most to you from this convo! Send me a DM on Instagram @AlliArruda and let me know, and be sure to connect with Kristina @Kristina.Bartold too!
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