How do you find the confidence to raise your prices without losing sleep over it? That's exactly what I get into with Nicole Crone, co-host of My Aligned Purpose, on our very first collab together! Nicole is the co-founder of My Aligned Purpose with her business partner Kaila Pilecki, and together they've built a coaching business for women entrepreneurs that crossed a million dollars in revenue after making one of the scariest pivots of their business: moving forty-six one-on-one clients into a group coaching program.
We get into the real, unfiltered story behind that pivot, the bathtub-crying moment, the WhatsApp chats, the clients who said yes at the start, and how it grew from there. I also share my own experience raising membership prices at Benchmark and why it feels so personal even when the business isn't named after you!
Tune in to hear more about:
Why Nicole and Kaila moved forty-six one-on-one clients into a group coaching program, and what it took to make it work
The real, honest story behind raising your prices, and why it feels so personal
Treating your business decisions like data, not failure, is the key to trying new things
The mindset shift that turns "I'm doing pretty good" into a full “quantum leap”
What it looks like to build a business partnership as a visionary and an integrator
Why Nicole believes friendship, not competition, is the foundation of a strong business partnership
Raising your prices is scary, but staying stuck is scarier. If this episode gave you the confidence you needed to make that leap, I'd love to hear about it! Send me a DM on Instagram @AlliArruda and let me know what stood out to you!
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