What would you tell yourself in your first year of business? In this episode, I’m sharing the conversation I wish someone had with me in year one. Lately my DMs have been full of questions from women just starting out: How do I get my first clients? I’m too scared to post! Do I need a personal brand? So I’m taking you back to June 2019, when Matt and I bought what is now Benchmark Fitness and I was literally Googling how to run a business.
Back then I was so green. I thought everyone was watching me, I posted everything in black and white for our brand, and it took me quite a few years to invest in mentorship. Now, seven and a half years into owning Benchmark and supporting female entrepreneurs through 1:1 coaching, I’m sharing the six lessons I learned the hard way, so hopefully you don’t have to.
Listen to the episode for more on: • Why nobody is watching you as closely as you think, and what a mastermind taught me about how I used to post social media • Why your first offer doesn’t have to be perfect, plus a challenge to pick a date and take “messy imperfect action” • Why confusion is expensive, and how noticing what people ask you for most can help you find your niche • Why the money is in the DMs, and how one voice note turned into a new six month membership at Benchmark • Why “your network is your net worth,” and the networking friendships we still have today • Why rest belongs on the ingredient list for high achievers, even in “grind seasons”
I’m still navigating some of these myself (hello, rest!), but I don’t like to gatekeep what’s working. Pick the lesson that hit hardest and act on it this week! Send me a DM on Instagram @AlliArruda and let me know, and if you’re picking a launch date for that offer, tell me so I can hold you accountable!
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