Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…
The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all strategic convention.
Olivia joins us to lift the lid on a brand which outsells 0% beers in Dry January, is stocked in over 25,000 stores, and shows absolutely no signs of slowing.
This episode covers
The flexibility and family-driven entrepreneurship behind TRIP’s story
Harnessing the power of emotional branding
How TRIP overcame the typical trade-offs in wellness and functional beverages
Changing consumer behaviours in socialising and wellness
The power of passion, intuition, and willingness to take risks
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