Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.
Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.
Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.
Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…
This episode covers
Pip & Nut’s natural brand evolution
The ethics of innovation in a B Corp
Balancing profit with purpose
How a product range can influence your consumers’ habits
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