Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:

  • Why email is a secondary channel, not the starting point for subscription growth
  • The three real levers that move the needle: front-end offers, retention, and upsells
  • How to think about causation vs. correlation when brands see churn spikes from email
  • Why LTV is really about acquisition capacity, not profit for profit's sake
  • How siloed growth and retention teams hurt subscription performance
  • The membership models non-consumable brands (jewelry, apparel) are using right now
  • Welcome kits and starter kit offers that actually drive commitment

Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Subscription Doc. Innehållet i podden är skapat av Subscription Doc och inte av, eller tillsammans med, Poddtoppen.