Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:
How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stage
Why product obsession is still the most underrated retention strategy
How retail expansion and multi-channel brand building created the opportunity Unilever actually bought
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