Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year.
What we cover:
Why blanket discounts box you into a corner during BFCM
How to mine your subscription data for high-LTV product combos
Using customer conversations to uncover what's working (and what isn't)
How to build an offer testing flywheel before the fall rush
What to look for in first and second month LTV when evaluating test offers
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