What happens when AI takes care of more of the business behind an artist’s career?
In this episode of Sound Connections, Jakob Wredstrøm sits down with JC Sanchez, founder of Orphiq and a former music strategist at Spotify, Meta, and Sony, to explore how AI could change the way artists and their teams manage careers.
JC shares why the next generation of music technology should reduce complexity rather than give artists another job to learn. The conversation explores artist management, AI-powered workflows, direct-to-fan relationships, product-led growth, and the growing middle of the music market.
They also discuss why smaller audiences could become increasingly viable as AI lowers the cost of managing and monetizing a career, and why artists may not need to become full-time marketers or business operators to build sustainable careers.
Listen in for a grounded conversation about AI, artist independence, management technology, niche audiences, and the changing economics of building a career in music.
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