Music is becoming increasingly data-driven, but having access to data is only the beginning.
In this episode of Sound Connections, Oskar, founder of Songstats, joins Jakob to discuss the business of artist analytics, music technology, and the growing role of AI in how artists and music companies understand their data.
Oskar shares his journey from building music-related tools as a young DJ and technologist to developing Songstats into a platform that brings data from streaming, social media, radio, playlists, and other sources together in one place.
The conversation explores the challenges of turning music data into something artists can actually use, building a music tech company without outside investors, and developing a business model that combines artists with enterprise customers.
Oskar also discusses the shift from dashboards and apps toward AI-powered interfaces, including Songstats' work allowing AI tools to interact directly with its data. The conversation looks at what this could mean for artist decision-making and the wider music ecosystem.
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