Learning an instrument has never been more accessible, but keeping people motivated remains one of music education’s hardest problems.
Raul Rodrigues, founder and CEO of Upbeat Studio, joins Sound Connections to unpack the business and technology behind modern music education. Starting with drummers, Upbeat is building educational tools designed to move beyond libraries of content and toward a more personalized learning experience.
Raul breaks down the challenging economics of music education, why distribution can matter as much as product quality, and how Upbeat approaches retention in a market where keeping people engaged over the long term remains difficult.
Raul also explores how AI could bring the most valuable parts of a great teacher into digital products, why learning music is ultimately about more than becoming a great musician, and how instruments themselves could eventually become part of the learning experience.
Tune in for a grounded conversation about building in music education and preparing for a future where AI may reshape how people learn.
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