SPECIAL GUEST!! Wunderkind's Daniela Cubillos ⏰ STOP Discounting, START Gating the Clock | Ep. 580

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Download Wunderkind’s free report, The Battle for the BFCM Shopper, and connect with Daniela Cubillos on LinkedIn.

ㅤ

Holiday shoppers have gotten very good at gaming brands, and a lot of the classic Black Friday playbook is quietly paying for it. Jay Schwedelson digs into fresh Wunderkind data with Daniela Cubillos to find where holiday budgets are leaking and what gets someone to buy when another discount won’t. If your BFCM plan is basically bigger coupons and more retargeting, this one is worth your time.

ㅤ

Best Moments:

(01:45) Retargeting eats the most budget, but a tiny 24-hour window leaves a leaky funnel

(04:04) 40% of holiday shoppers abandon carts on purpose and wait for the discount email

(05:03) Why time-boxed offers and staggered drops beat stacking another discount

(06:20) One in five shoppers use fake email addresses to pose as first-time buyers

(08:11) Gen X is leaning on AI for shopping research, yet very few checkouts happen there

(10:25) Opening Black Friday in waves so each loyalty tier gets its own early access