The innovation framework: When to scale, pivot, or kill a new product

On this episode of Talking Shop we are joined by Chris Doe, Marketing & Innovations Director at Pilgrim’s Food Europe.

With a career spanning over 15 years at FMCG giants like General Mills and Nomad Foods, Chris now oversees a portfolio including household names like Richmond and Fridge Raiders. We examine the rigorous R&D behind the new Fridge Raiders 'Grills to the theoretical frameworks for revitalising "tired" brands.

We also discuss how to audit your most sacred brand assets, the evolving power dynamic between big brands and private labels, and the leadership non-negotiables required to keep a team focused when the retail landscape is shifting under their feet.