Most indie authors treat Amazon like the only bookstore that exists. But what if that one income stream disappeared tomorrow?
Mark Leslie Lefebvre has been in the publishing industry for over 30 years — as a bookseller, a digital publishing advocate, the creator of Kobo Writing Life, and a representative for Draft2Digital. He literally wrote the book on going wide (Wide for the Win), and in this conversation he breaks down the strategies that wide authors are using to grow sales on platforms most of us have been ignoring.
We talk about why Kobo, Apple, and Barnes & Noble reward different behavior than Amazon, how to use built-in promo tools most authors don't even know exist, and why thinking long-term is the key to building an author business that can't be killed by one algorithm change.
Whether you're wide-curious or already distributing everywhere, there are actionable strategies in here you can put to work this week.
⏱️ TIMESTAMPS 00:00 — Marketing isn't selling — it's storytelling 00:04:17 — Mark's background & why wide publishing matters 00:10:28 — What does "wide" actually mean? 00:18:32 — The Draft2Digital controversy explained 00:29:00 — How to boost sales on non-Amazon platforms 00:31:16 — Promo forms you didn't know existed (D2D, Kobo, B&N) 00:33:27 — Coupon codes, BookBub ads & promo stacking strategies 00:42:05 — Why storytelling is the best marketing strategy
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