Most authors sell one book at a time. Andy Peloquin built a machine where every book sells every other book. With around 45 titles across six interconnected series, he's turned his backlist into a self-sustaining author business — where a new reader who starts with Darkblade or Queen of Thieves has to read five of his six series to get the full picture of his world.
In this episode we get into the actual strategy behind a full-time indie fantasy career: building an interconnected universe, why book one has to carry everything, rebooting a series so it outsells the original, driving direct sales through his website and newsletter, filling the "holes" in his catalog for different readers, and the three pillars he says every author business is built on — newsletter, social media, and branding.
If you've got a few books out and you're trying to turn writing into a real business, this one's for you.
⏱️ TIMESTAMPS 00:00:00 - Intro: why book one is everything 00:08:36 - Meet Andy Peloquin: 45 books & going full-time 00:13:45 - What worked in 2018 vs. 2026 00:15:41 - Cover design & branding that actually sells 00:18:51 - The interconnected universe: every book sells every other book 00:28:00 - Rebooting a series that outsold the original 00:41:11 - Direct sales & the newsletter that prints readers 00:50:28 - Filling the holes in your backlist 00:52:15 - How he writes so fast (process & word counts) 00:58:35 - The 3 pillars of an author empire
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