How do you build an author career that survives every algorithm change, platform shake-up, and market shift? Fantasy author Katharine Wibell has spent 10 years doing exactly that. Publishing 25+ works across YA, new adult, and adult fantasy without ever betting everything on a single platform.
In this episode, Katharine breaks down her "piece of every pie" marketing strategy: spreading her reach across social media, crowdfunding, live events, and new platforms so that no single channel controls her career.
We talk about the branding mistake she made early on, why she markets herself as an author brand instead of one book, how she turned 16 novellas into box sets and special editions, and what she's learned running five Kickstarter campaigns; including her first five-figure launch.
This conversation is full of practical, honest advice on building a resilient author platform.
If you get value from the show, please hit like and subscribe, it genuinely helps the podcast reach more authors trying to build their careers.
00:00 — Intro & meet Katharine Wibell
02:46 — 10 years, 25+ books: her backlist and journey
05:34 — From painter to author: how COVID shifted her focus
08:52 — The branding mistake: market your name, not one book
11:10 — Writing across multiple genres (and what it really costs)
15:57 — Matching books to the right platforms and readers
18:59 — Making novellas work: box sets & special editions
23:51 — The "piece of every pie" strategy & surviving algorithm changes
28:30 — Inside her Kickstarter campaigns & the collector reader
35:41 — Advice for new authors: start small, market early, reach out
Links
Katharine Wibell
Website: Katharine Wibell Books
Current Kickstarter for FLEET: Fleet Deluxe Special Edition
The Podcast
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