What happens when the push for a unique brand identity actually blocks a customer from checking out? Jennifer Peters talks about her journey from selling books at Barnes & Noble to managing digital platforms for a major wellness brand. She explains why many brands are currently reconsidering their move to headless architectures and how AI might eventually change the total cost of ownership for complex builds. She also shares how OLLY uses specific tools to bridge the gap between customer service stories and engineering tasks.

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Ecommerce Experts, Noibu. Innehållet i podden är skapat av Ecommerce Experts, Noibu och inte av, eller tillsammans med, Poddtoppen.