Robert Varon, Vice President of Digital at Jordan Craig, discusses how a lean team of nine manages a high-growth streetwear brand by bringing core operations in-house and leveraging AI. He explains the transition from agency reliance to internal mastery of email and SMS, which allowed the brand to scale to over 100 launches per year. The conversation explores the practical application of AI agents for daily reporting, pricing optimization, and inventory management while maintaining a necessary human in the loop.

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