Faster feedback loops are replacing traditional A/B testing

Alex Nelson, Director of Digital Product at Cozy Earth, shares how ecommerce teams evolve from fixing bugs to driving experimentation and growth. He explains the shift from relying on third-party development to building in-house capabilities, and how tools like heatmaps and session replays help teams move faster without waiting on long testing cycles. The conversation touches upon how cross-functional collaboration improves when teams align around shared data and a unified view of site performance.