She's not a savior. She's not an accountability coach. And she's done taking on clients who don't know who they are. In this episode, she gets radically honest about the evolution of her ideal client, why some of the most expensive lessons in her coaching career came from trying to help people who weren't ready, and what she now requires before someone can work with her one-on-one — no matter how much money they have to spend.
IN THIS EPISODE: • Why knowing your ideal client isn't just a marketing exercise — it's the foundation of every result you'll ever get • The pattern she noticed in clients who didn't soar: they didn't know who they were or who they helped • Why she now turns away high-ticket clients — even at $60K-$120K — if they don't meet her qualifications • The difference between a beginner she WILL work with and a beginner she won't • Why she is not an accountability coach and will never be one — no matter what they're paying • The client who lied about her success to get in — and what that cost both of them • How to define your own ideal client avatar with ruthless specificity: the experience they're in, the result they want, and the deeper reason they're stuck • Why referring out is an act of integrity — and how it makes the whole industry better
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