She doesn't believe in burnout. Not really. What she believes in is misalignment — doing something you've outgrown, pushing through something that stopped feeling good, and calling the exhaustion by the wrong name. In this episode, she gets honest about eight years of pivoting, the $2.2M live event that saved her from burning out on weekly launches, why she walked away from a $30K/month membership at its peak, and how she structures a business that actually lets her have a life.
IN THIS EPISODE:
Why she doesn't fully believe in burnout — and what she thinks is really happening when entrepreneurs hit a wall
The 2022 weekly launch spiral that led her to do her first live event instead of quitting
How she made $2.2M at that first event — and then went to Italy for two weeks
The Spell Membership: making $10-30K/month at $111, walking away at its peak, and why she's bringing it back now
How she structures her calendar around seasons so she's never grinding year-round
Why she's speaking at AICon and Living Brave Live instead of posting every day this summer
The question she asks herself the second something starts to feel heavy
Why following joy isn't soft — it's the actual strategy that makes her the most money
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