In this episode, I’m pulling back the curtain on the clout-chasing tactics flooding the coaching and personal development industry.
The fake Roku TV deals promising “500 million viewers.” But likely have 100 because only who downloads the app sees it The pay-to-play magazine features that don’t make you a single dollar. The multi-author “bestseller” schemes. The events that promise 200 people and deliver 10.
If you’ve ever spent money chasing exposure and wondered why it didn’t convert… this one’s going to hit.
IN THIS EPISODE:
The truth about “streaming to Roku and Amazon” — what’s actually happening behind the scenes (and why it’s not what they’re selling you)
Pay-to-play PR: magazines, billboards, agencies — what I spent, what I made, and why I walked away
The multi-author bestseller model: who’s really making money (hint: it’s not you)
How to actually vet a room before you pay to be in it — and the red flags that should have you running
Why I made $60K in Puerto Rico with no pitch, no QR code, no tactics — just value
The difference between a real investment… and someone straight up lying to your face
What I do look for when I decide to pay to play — and the actual receipts my speakers get from my stage
Why rooms filled with free tickets are a massive red flag — and what it really says about the host
Ready to get connected?
✨Join us for the most epic in person event: Meant for Magic® 2027 Event
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