In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself.
If you’re thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.
Episode highlights include:
The sacrifice and commitment to set up a solo medspa
Invest in learning from Experts: “You will be best… if you realise everything you don’t know”
Jessica’s story of how she started in Aesthetics and what led her to open Citrus
Her experience with Moxie (a business consultancy provider that helps owners open and grow medspas)
The early challenges of having to manage all tasks with running your own business
Jessica’s 5 key steps to successfully open your own medspa
Balancing targets with a patient-centric mindset
Pros & cons of owning your own skincare brand
Importance of applying value for your time
Jessica’s recommendation to be “cautious” – keep costs low
Her cash-flow in the first 12 months
The need for a support network of injectors around you
Jessica’s purpose for the future: Education
The positive impact of Joy and Meaningful Relationships on skin appearance
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