In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.
Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.
In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.
🎙️ Key Highlights:
Why they started Inside Aesthetics and how it evolved.
The art of creating meaningful, educational, and relevant content.
How storytelling and emotional engagement foster listener loyalty.
The challenges of growing a podcast and analysing audience data
How 6-8 hours of preparation, editing, and promotion go into each episode
The importance of momentum and understanding your endgame in podcasting.
Exploring different monetization strategies: Patreon, partnerships, consultancy, events.
Their process for selecting topics and guests
The growing trend of business education in aesthetics
Balancing professional success with personal fulfilment
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