Yariv Drori, Chief Marketing Officer at Multiview, shares why B2B companies need to focus on the results their customers want. He explains how technology, services, and execution work together to deliver those outcomes. The conversation explores why vendors should take greater ownership of customer success. Yariv also discusses how teams and partners can align around a shared business objective.
“The result should be the objective, and then you build a business model that supports that result.” — Yariv Drori
This conversation explores how B2B companies can move beyond delivering technology to help customers achieve meaningful results. Yariv shares lessons from his experience building services around advertising technology and explains why the work required to deliver an outcome deserves recognition. He also discusses how clear expectations and shared accountability can strengthen relationships across teams, vendors, and partners.
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