Jay Manciocchi, Chief Marketing Officer, AI-Native Business and Platforms Unit at Wipro, explains the alignment challenges technology alone cannot solve. He connects shared revenue goals, customer insights, and reliable account data with stronger ABM execution. His examples show why human creativity, ongoing training, and effective change management remain essential as teams adopt AI to support personalization and revenue growth.
“You got to move to what I would call a unified go-to-market framework that's really driven by shared metrics, content governance, good practices, and ultimately integrated workflows. It’s a shared responsibility.” - Jay Manciocchi
What makes an ABM investment translate into revenue? Jay explores the leadership decisions behind effective account selection, shared accountability, and consistent execution. He explains how customer feedback challenges internal assumptions, why clean data matters more as AI adoption grows, and how creative outreach can earn executive attention. The conversation offers practical guidance for leaders connecting technology investment with stronger customer relationships.
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