Michelle Sidwell, Chief Revenue Officer at Velo3D, explains how customer collaboration helped reshape the company’s go-to-market strategy during a difficult turnaround. She describes moving beyond printer sales to help customers qualify parts, enter production, and build lasting manufacturing partnerships. Her central lesson is that sustainable growth requires aligned customer priorities, internal teams, investment, and execution as the business changes.
“Sustainable growth comes from alignment. If you have to align what the customer needs with what matters strategically to their business, then you have to align your own people's investment and execution around delivering it. When those things stay aligned, and people are all aligned, you can build tremendous customer relationships and tremendous businesses.” - Michelle Sidwell
Michelle explains how Velo3D helps customers solve immediate production challenges, narrow its market focus, and build the teams required to deliver. The conversation connects customer understanding with commercial discipline, showing why lasting partnerships depend on practical support, consistent execution, and a shared commitment across the business.
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