00:00:00 Welcome Emily Thornton, influencer industry advocate 00:02:12 12 years in marketing at Boots 00:03:54 Colour theory and the psychology of shiny packaging 00:05:43 Why Elle-Sera's packaging is gold 00:07:36 Standout marketing: We Are Regular and brilliant paid ads 00:09:18 The Bear Grylls: The Island story 00:09:51 How brand and creator partnerships work 00:11:28 Finding creators: data tools vs scrolling 00:12:54 Briefs, UGC and letting creators create 00:13:54 What creators ask brands 00:15:30 Agents who never ask about safety or efficacy 00:17:37 Celebrity customers who were never paid 00:19:22 The doctor who wouldn't budge on a brief 00:20:48 Why negotiations knock creators' confidence 00:22:24 Relationships, rates and the bigger opportunity 00:24:05 Working alongside talent agents 00:25:54 How big creator deals get done 00:26:59 Engagement, audience fit and the data that matters 00:29:16 The Clean with Bee campaign 00:31:42 Real people vs celebrities 00:34:50 KPIs and building brand awareness 00:37:26 Starting from zero as a creator 00:40:05 Emily's ambitions after leaving Boots 00:44:38 Celebrities who need better PR advice 00:48:08 Top 3 tips for brands working with creators 00:49:26 Top 3 tips for creators 00:51:56 Should you pay creators who already talk about you? 00:52:51 When competitors buy up your advocates 00:54:56 Why going viral isn't the goal 00:57:12 Vaseline, Liz Earle and resurfacing OG creators 00:58:29 Turning down paid endorsements 00:59:22 First podcast and public speaking nerves
Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.
Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.
Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.
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