00:00 Hidden Water Contaminants 01:45 Why Tap Water Varies 03:37 Bottled Water Tradeoffs 05:56 Hydration And Electrolytes 08:59 Minerals And TDS Talk 12:18 Kids And Long Term Exposure 16:53 Why Brita Is Not Enough 19:08 Reverse Osmosis Explained 20:45 Schema System Overview 25:41 Mineral Profiles Breakdown 27:27 Alkaline Water Debate 30:07 Boosters And Botanicals 32:54 Third Party Validation 34:25 Founder Mindset And Mission 38:04 Vision And Go To Market 40:35 Marketing Channels And Prescribers 41:55 Liposome Collagen Explained 42:54 Simplifying The Sales Pitch 44:00 Referrals Over Paid Ads 45:32 Build Trust And Product Ethos 47:47 Packaging Versus Performance 50:47 Aura Team And Smart Water Vision 53:38 Fertility And Plastic Contaminants 58:24 Pregnancy Thirst Marketing Angle 01:03:10 Filter Habits And RO Advantages 01:05:56 Pricing Hot Water And Limescale 01:10:00 Final Thoughts And Wrap Up
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