Marketing is starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that's not what good marketing is. In this episode, we dig into what the data says about email performance and what we can change right now to make our messages connect on a human level.
I’m joined by RJ Talyor, Founder and CEO of Backstroke, who’s spent decades in digital marketing and email, and built AI tools that predict what people click. He shares insight on what's really working in email marketing.
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