Entrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five common small business marketing mistakes and the simple fixes that create a clear Trail to the Sale™ from stranger to customer. 

  1. Trying to be everywhere at once. 
  2. Making it about you. 
  3. Selling the offer instead of the outcome. 
  4. Jumping from the first date to the proposal 
  5. Letting the not now people disappear. 

And don't miss these two free tools to help you stay on track with your marketing!
Ideal Customer Profile
Trail to the Sale™ Quickstart Map 




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