In episode 121 of Venture Everywhere, Scott Hartley, a General Partner at Everywhere Ventures, talks with Louise Fritjofsson, co-founder and CEO of Martie — a marketplace creating access through the world of excess by selling surplus and overstocked food and household goods from name brands at a discount. Lou shares how a leftover holiday cookie mix from an earlier startup exposed a broken industry: up to 40% of perfectly consumable products go to landfill because brands have no outlet for their overstock. She discusses Martie's vision to become the household name in liquidation — building a brand where quality, savings, and sustainability all come together.
In this episode, you will hear:
Sourcing surplus from brands locked out of traditional liquidation channels.
Landing partnerships with large retailers to anchor the vendor marketplace.
Deploying MATE to screen 6,000 SKUs weekly with a lean buying team.
Prioritizing assortment depth and loyalty over membership tiers.
Testing mystery boxes and new formats to diversify the customer base.
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