In episode 124 of Venture Everywhere, Scott Hartley, a General Partner at Everywhere Ventures, talks with Mayssa Chehata, founder and CEO of BEHAVE Candy — the first-ever better-for-you confectionery brand making low-sugar gummies without artificial sweeteners. Mayssa shares how her dad's diabetes and her own sugar addiction drove her to prove that candy doesn't need artificial sweeteners or sugar alcohols to taste good and stay blood-sugar-friendly. She discusses BEHAVE's vision to build the healthy candy aisle of the future — where taste, accessibility, and clean ingredients all come together.
In this episode, you will hear:
Reformulating BEHAVE's recipe to cut sugar without artificial sweeteners
Landing Erewhon as an early anchor retailer to build credibility
Rebuilding the supply chain to lower COGS and find a co-packer
Building a following on TikTok that ultimately doubled revenue
Pricing BEHAVE for accessibility while protecting margin
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