The Reinvention Playbook for Legacy Brands

Food reformulation, consumer transparency, and CPG innovation are the pillars of long-term brand relevance in today's market. In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Katy Jones, CEO of Trustwell, sits down with Charlie Chappell, former VP of Innovation and Global R&D at The Hershey Company. Charlie shares how a proactive R&D strategy and a first-mover advantage in artificial color removal can transform a legacy brand into a modern leader by aligning consumer sentiment analysis with technical excellence.

Trustwell reConnect On-Demand is here! 🖥️ If you work in the food industry, you know that staying ahead of regulations is a constant battle. That’s where Trustwell reCONNECT On-Demand comes in.

We recently hosted our annual virtual summit, bringing together hundreds of industry experts to discuss the future of food safety, traceability, and compliance. Now, you can access the entire library of sessions, featuring actionable insights from brands like Taco John's and Wawa, focusing on everything from FSMA 204 compliance to quality management and supply chain resilience. Don't miss out on the strategies you need to lead your team. Access the complete reCONNECT On-Demand library for free by visiting: https://www.trustwell.com/reconnect/