Food’s Trust Crisis: How Smart Brands Win

What does it really take to meet the UK’s HFSS (High in Fat, Salt, and Sugar) regulations without ruining the taste consumers love? Katy Jones, CEO of Trustwell, is joined by Zoe Richards, Business Solutions Director at Trustwell, who brings two decades of experience from brands like HelloFresh and the QSR world. She breaks down why reformulation is a high-stakes balancing act—and how data, supplier strategy, and tools like Genesis help brands stay compliant while protecting their “Golden Palate.”

Trustwell reConnect On-Demand is here! 🖥️ If you work in the food industry, you know that staying ahead of regulations is a constant battle. That’s where Trustwell reCONNECT On-Demand comes in.

We recently hosted our annual virtual summit, bringing together hundreds of industry experts to discuss the future of food safety, traceability, and compliance. Now, you can access the entire library of sessions, featuring actionable insights from brands like Taco John's and Wawa, focusing on everything from FSMA 204 compliance to quality management and supply chain resilience. Don't miss out on the strategies you need to lead your team. Access the complete reCONNECT On-Demand library for free by visiting: https://www.trustwell.com/reconnect/