In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography.
We also dig into the big questions: what actually makes good type, how type trends work (and why they’re so hard to predict), what Monotype’s research reveals, and where variable fonts are actually landing in the world.
All that and more when you listen to this episode:
The fascinating origin story of what we now call Irish type
What makes good type
Whether design knowledge and historical context make you better or worse at type design
What Monotype’s research reveals about purchasing habits across generations
Whether giving users more font choice in apps is actually what people want (or need)
Type as a deeply human invention–linked to language, identity, and culture
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