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This week we’re joined by Zachary Winterton, a creative director based in Portland, Oregon, who you’ve probably already seen teaching design on TikTok. Zachary has built a huge following breaking down design history and sharing design case studies in short-form video, all while working full-time as a creative director.
We get into how he taught himself design, how he made the jump from a marketing career into full-time design, and how a genuine friendship led to his first big agency job, eventually designing for brands like Nike and Jordan.
We also dig into the content side of his career: why he started making TikToks back in 2019, how his content format has evolved over the years, why he thinks of content as a “future opportunities machine,” and how he’s worked through the ego and view count pressure that comes with posting consistently. Plus a preview of what he’ll be speaking about at this year’s Kernference. Grab your ticket here: https://thekernference.com
All that and more when you listen to this episode:
- How Zachary taught himself design without going to art school
- His path from a marketing career into full-time design
- Why he takes time to mentor designers who reach out to him
- Juggling a full-time creative director role with content creation
- How his TikTok journey started with daily Photoshop tips
- Evolving his content format over the years, from tutorials to design case studies
- Working through ego and view-count pressure
- Why being on camera is his least favorite part of making content
Connect with Zachary Winterton
Instagram: https://www.instagram.com/zacharywinterton/
TikTok: https://www.tiktok.com/@zacharywinterton
LinkedIn: https://www.linkedin.com/in/zacharywinterton/
Mentioned in this episode:
- Laundry Service Creative Agency
- The Kernference
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