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What does it actually look like to build a creative business that works for you, not the other way around?
In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who want to sell their work and find their style. Liz has built a business that looks like it’s all her, but the secret is a thoughtfully built team that handles everything so she can focus on what she loves most: making art.
We talk about the real strategy behind print on demand, how to hire people you actually like working with, and why front-loading the investment in training pays off in ways you can’t imagine. We also get into the AI conversation, how Liz thinks about it with a level head and why she’s not worried about it replacing her.
If you ever felt like you’re doing all the things but can’t find the time to just make? This episode is for you.
All that and more when you listen to this episode:
- Liz’s journey from ceramics to print on demand and why the iPad changed everything
- Why print on demand platforms aren’t saturated (but certain search terms are)
- How to use SEO to plan what art you make (before you make it)
- The Venn diagram method for finding your profitable niche
- The real cost of not hiring and the books that will change your mind
- Why you should hire for personality first and train the skills
- The membership breakdown: trend reports, live critiques, and real-time creation sessions
- Liz’s dream greenhouse studio
Connect with Liz Kohler Brown
LizKohlerBrown.com
https://instagram.com/lizkohlerbrown
Sell Your Stuff Guide: https://www.lizkohlerbrown.com/sell-your-stuff-field-guide/
Mentioned in this episode:
- Spoonflower
- Etsy
- Minted
- Buy Back Your Time by Dan Martell
- Who Not How by Dan Sullivan
- Insight Timer (free meditation app)
- 10% Happier
- Meditation for Fidgety Skeptics by Dan Harris
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
