Question Everything
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What it takes for brands to break through with strategist Heidi Hackemer

Question Everything
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What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer

 

Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's most interesting challenges. Her approach to breakthrough strategy isn't flashy – it's rooted in the fundamentals. From Google and Nike to the Obama White House, she's started every assignment the same way: the 4C's framework, a whiteboard, and a Diet Coke. 

 

In this episode of Question Everything, Heidi shares what brands can do to create space in a crowded landscape, what legacy brands need to make a comeback, and why CMOs need to be the bravest people in the room for a brand to grow.   

 

What you'll learn in this episode: 

  • The thinking behind Oatly's infamous "Wow No Cow" Super Bowl spot

  • Heidi's big win for the Obama's comms department

  • The three dimensions of a breakthrough campaign

  • Why Unilever allowed Axe to scale with minimal oversight

  • Why CMOs who are cautious are pissing money away

  • Why you should listen to classical music when building presentation decks 

  • How to use the 4C's framework for both legacy and challenger brands 

  • What legacy brand who has lost their way but can make a comeback

  • Heidi's proudest career moment and one she'd re-do. 

 

Resources:

 

 

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