Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pitch behind them. With few actionable frameworks or guides available, he took matters into his own hands, teaching himself the art of pitching. That journey led him to build a 10-session course, author two books, and coach some of the industry's top creatives on how to "sell it great."
In this episode of Question Everything, Ben shares how to uncover the invisible brief every client has, shake off presentation nerves, and answer the four questions a pitch must address to win.
What you'll learn in this episode:
What the client's invisible brief is and how to solve it
The four or five motivations your clients have behind the work
The most powerful tool for presenters, and how to use it
Why you should get comfortable with silence in presentations
Two exercises to shake off nerves before big presentations
How a presentation changes when it's virtual vs in-person
How to stop "hiding behind your deck"
The four questions you must answer for a winning pitch
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