Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the "never normal" a new era defined by nonstop disruption and exponential change.
In this episode, Peter shares what CMOs must do to successfully lead in a world of constant acceleration, the power of "day after tomorrow" thinking for your business, and why failing fast has quietly become one of the biggest competitive advantages in modern marketing.
What you'll learn in this episode:
Peter's three keys for leaders facing uncertainty
Why Peter is a pathological optimist as a technologist
Why AI isn't a real threat to ad agencies
The harm "tomorrow thinking" is causing business leaders
How to exercise "day-after-tomorrow" thinking
How you can use uncertainty to your advantage
Why organizations should shift from a scalable execution model to a scalable learning one
How leaders can give their teams courage facing the never-normal climate
Why you should be an optimist in the face of massive technological change from one of Peter's biggest influences, Hans Rosling and his book Factfulness
See a less optimistic view on the digital world by Cory Doctorow with his book Enshittification
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